(This is reproduced from the posting I made on my Facebook Page on 16th September 2025.)

Branding has always been the centrepiece of our corporate efforts. Within my group, I have two listed companies, SEG International Berhad and HCK Capital Group Berhad as well as dozens of subsidiaries and related entities under them. That doesn’t include the numerous unlisted companies held under the umbrella of private ownership of HCK Group of Companies.

Each business unit has its own products or services sold under their respective names.

It’s interesting that in the corporate world, the value of a brand is oftentimes grossly undervalued. But there’re thousands of big brands out there on the global stage which are worth billions, in fact more than the sum of the products and services they are selling. Coca Cola, Nike, Apple, KFC and Hermes are a very few of the good international examples out there.

Brands must be carefully crafted to create the best impression with their customers. Trust is the currency every business must earn. Organizations have to take great care in all their efforts to garner trust and credibility in the logos and names they build. In any commercial transaction, perception shapes reality. It’s about the expectations people have for what we’re about to do for them.